Craig Radow and Eric Schultz Launch Strategic World’s Fair Communications (EXCLUSIVE)

PR leaders Craig Radow and Eric Schultz have launched World’s Fair Communications, a new strategic communications agency. The company will focus on organizations at the intersection of entertainment, technology and the creator economy.

Digital studio TheSoul Publishing and talent management firm Underscore Talent are the agency’s first clients. Underscore Talent is a division of TheSoul Publishing, which reps content creators across social media platforms, including TikTok creators Vinnie Hacker and Noah Beck.

The company will be led by Radow and Schultz and be headquartered in Los Angeles, with a presence in New York. Radow most recently served as vice president of global communications at TheSoul Publishing and Schultz served as senior director of global communications at the company. TheSoul Publishing will also serve as a partner alongside Radow and Schultz. 

World’s Fair Communications specializes in generating press coverage, media relations and training, thought leadership, crisis communication, speaker development, brand identity & messaging, content strategy, awards and reputation management. 

Before leading communications for TheSoul Publishing, Radow served as vice president of global publicity and brand marketing at 20th Century Fox Studios’ consumer products division, overseeing worldwide consumer marketing, publicity, global event activation and social media. He simultaneously led publicity efforts for 20th Century Fox Television’s U.S. distribution division, Twentieth Television. Radow also held several PR roles in the home entertainment division of Universal Studios. 

Schultz previously led media relations for clients including Capital Group, PepsiCo Food Service and Avanade while serving as director at Chicago-based PR firm Golin. He also spent over a decade as a news producer at CNBC, MSNBC, Bloomberg, CNN and Fox 5 New York.