Crunch Fitness Franchisee CR Fitness Holdings Honors First Responders with 9/11 Remembrance Stair Climb Challenge

September 11, 2024 // Franchising.com // TAMPA, FL. – In observance of the 23rd anniversary of September 11th, CR Fitness Holdings, the franchisee of Crunch Fitness, will once again host its annual 9/11 Stair Climb Challenge on Wednesday, September 11th. This event serves as a powerful tribute to the first responders who bravely served on that tragic day in 2001 and those who continue to protect our communities today.

Open to members, non-members, and first responders, the 9/11 Stair Climb Challenge offers a unique opportunity to come together in honor and remembrance. Participants will climb 110 flights of stairs or 2,071 steps, symbolizing the 110 floors of the World Trade Center. The event will be open to all fitness levels, and participants can choose their level of involvement, whether they climb a single flight of stairs or complete the full 110-story challenge. Following the challenge, participants are invited to sign their names and note their step contributions, fostering a collective effort to complete the challenge multiple times as a unified community.

As part of the lead-up to the event, Crunch Fitness team members visited various fire stations from Tuesday, September 3rd through Thursday, September 5th, to express their gratitude for the tireless dedication of first responders. During these visits, the team delivered pizza, Crunch T-shirts, and tokens of appreciation as a gesture of admiration for their selfless service. First responders are invited to participate in the 9/11 Stair Climb Challenge at any of CR Fitness’ 67 Crunch locations in Florida, Texas, North Carolina, and Georgia from 5 A.M. to 11 P.M.

“The employees of Crunch Fitness stand united in honoring the sacrifices made by first responders on that day,” said Tony Scrimale, CEO of CR Fitness Holdings. “September 11th is a day that will forever be etched in our history. Through our annual 9/11 Stair Climb Challenge, we come together as a community to pay tribute to their bravery and enduring commitment.”

CR Fitness Holdings LLC is led by industry leaders Vince Julien, Geoff Dyer, Tony Scrimale, and Jeff Dotson, who collectively bring more than 150 years of experience in the fitness industry.

SOURCE CR Fitness Holdings LLC

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