Custom Nuts and Baboon Animation Launch South Asian Office with AZCorp Entertainment

Middle East and South Asian storytelling takes a leap forward, with the partnership of leading cartoon developers Custom Nuts and Baboon Animation with the AZCorp Entertainment in the Middle East, known for its multi-award-winning comics, animation and audio content.

The partners says this collaboration is a significant milestone in amplifying authentic voices across South Asia, the Middle East and North Africa (MENA) region.

“This partnership aligns perfectly with our mission to champion authentic regional storytelling,” said Imran Azhar, AzCorp’s CEO. “By merging our local expertise with Custom Nuts’ mastery of hybrid anime and and Baboon’s world-class writing, we are set to create something truly ground-breaking for South Asian and MENA audiences.”

As part of this initiative, Custom Nuts have opened a new office in Karachi with AZCorp Entertainment. This Pakistan outpost will serve as a creative hub, leveraging local talent to help ensure cultural authenticity while developing compelling content for regional and international markets.

Work is well underway on a slate of animated projects inspired by epic tales and iconic characters from MENA and South Asia. These stories, deeply rooted in regional heritage, are reimagined through a contemporary lens to captivate both local and global audiences. The first wave of content will be launched in early 2025 at top global industry markets Kidscreen, Annecy/MIFA and MIPCOM.

“Custom Nuts and Baboon have always been inspired by the rich, diverse cultures of South Asia and the MENA region, where anime enjoys a dedicated following,” said Silas Hickey, Co-Founder of Custom Nuts. “Together with AzCorp, we’re taking the region’s unique, beloved stories and reimagining them to also reach a global audience.”

“Kids everywhere should be able to see themselves in the cartoons they watch. This is a top priority for Baboon,” said Emily Kaye, Baboon’s Head of Development. Added CEO Mike de Seve (Madagascar, Angry Birds), “This alliance will help do just that — it’s a game changer.”

­