DFS Group reveals reimagined luxury shopping experience in Hysan Place, Hong Kong

In addition to the DFS curation of in-demand beauty brands and cult favourites, ten highly sought-after artisanal fragrance brands such as Le Labo, Byredo, Penhaligon’s and Maison 21G, as well as Matière Premiere which is sold exclusively at DFS, have been added to the line-up for an elevated sensory shopping journey.

To complement the enhanced focus on lifestyle and self-expression, DFS has also debuted a newly designed sunglasses wall that houses a diverse selection of on-trend eyewear from international brands, including Fendi, Celine, YSL, GUCCI, Balenciaga and more. Additionally, an updated toys and gifts zone has been introduced.

DFS Group President Hong Kong & Macau Johan Pretorius commented: “At DFS, we put customers at the centre. We wanted to push retail boundaries and reshape expectations of what an ultimate shopping experience can be.

“The vision comes to life through meaningful brand partnerships, exceptional service and spaces that encourage discovery at every turn. The redesign also demonstrated DFS’s unique proposition in attracting incremental footfall with unparalleled experiences.”

As part of the store’s opening offers, from now until 19 May shoppers can enjoy up to -50% off on over 80 selected beauty brands and up to -30% off on selected sunglasses. Daily beauty surprises can be won by shoppers up to a total value of HK$180,000 upon spending HK$2,000 or more during May.

From now until 31 May, limited-edition travel-themed collectibles created in collaboration with artist matsui, including an exclusive luggage tag and stickers, can be redeemed upon eligible purchases.

The store is offering beauty experiences and workshops from over 20 selected brands including fragrance bottle engraving, fragrance, hair and skin consultations, for a limited time only. ✈

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