The partnership will enable fitness brands to enhance member engagement through customizable digital platforms
DXFactor and EGYM have announced a strategic partnership to implement customizable digital platforms designed to improve member experiences. This collaboration aims to enhance operational efficiency and drive business growth for fitness brands.
The partnership allows fitness operators to utilize more intuitive mobile applications, rapidly integrating personalized content that facilitates a seamless user experience. By combining their strengths, DXFactor hopes to provide tools that enhance engagement and retention.
Central to the partnership is an emphasis on personalization. With DXFactor’s generative AI capabilities, fitness apps will offer seamless class bookings, progress tracking, and integration with wearable devices. This helps fitness brands and industry professionals innovate in real-time, delivering tailored experiences to their clients and members.
John Ford, chief product officer at EGYM, stated that the collaboration enhances EGYM’s ability to deliver comprehensive solutions that drive member satisfaction. “Our focus on personalization drives member satisfaction and operational efficiency, providing fitness operators with the tools they need to succeed,” he said.
This partnership well positions both companies in integrating advanced AI insights and wearable technology into everyday fitness operations. By leveraging generative AI, DXFactor and EGYM aim to redefine member engagement, making interactions more personalized and effective.
This collaboration focuses on current capabilities that will help fitness brands meet the demands of an increasingly competitive market. As digital solutions become integral to the fitness experience, partnerships like this highlight the industry’s commitment to leveraging technology for improved member satisfaction and streamlined operations.
Earlier this year, DXFactor also partnered with ABC Fitness at IHRSA 2024, highlighting its expanding role in the fitness technology sector. This collaboration aimed to transform the digital experience for operators and their members by leveraging DXFactor’s expertise in data science, AI and generative AI. Just last month, EGYM announced its acquisition of $200 million in a Series G funding round led by L Catterton and Meritech Capital.
 "Salma Hayek is the queen of cozy airport fashion! See her comfortable looks")
