eBay launches new resell button to drive circular fashion

eBay has launched a new “resell on eBay” feature as part of its commitment to a circular economy for fashion.

When a user scans the Digital ID on a product’s smart label, a “resell your garment” button is displayed on the item’s digital profile. 

Once a user clicks on the button, they will be directed to check the authenticity of the item through an AI-based authentication system by signing in with their eBay account. 

When the authentication process is complete, an eBay listing will be pre-filled with information from the brand about the item. 

The user is then redirected to the listing page on eBay, where they can fill in any missing fields or edit the information already pre-filled before officially listing the item for sale on eBay.

eBay said it developed the resell feature as part of its commitment to creating easier ways for brands and buyers to participate in the circular fashion economy.

The new feature will be built into Certilogo’s Secure by Design™ digital ID, which is accessible by scanning a connected product’s smart label, eBay said.

Our new resell feature helps brands keep their product out of landfill while giving consumers an incredibly easy way to give their item a second life.

Italian outerwear and lifestyle brand Save The Duck will be the first brand to pilot the new feature, with their connected garments featuring the new resell button rolling out in May. 

eBay said it plans to expand the service to other brands to make it a default function of its Secure by DesignTM technology.

Charis Marquez, Global GM of Fashion at eBay, commented: “eBay is focused on delivering solutions to brands while curating an elevated marketplace for buyers and sellers. 

“Reducing friction and removing barriers to brands and consumers engaging in recommerce is crucial to fostering a pre-loved fashion marketplace.

“Our new resell feature helps brands keep their product out of landfill while giving consumers an incredibly easy way to give their item a second life.” 

Michele Casucci, CEO and founder of Certilogo, said: “With 540 million products already connected by our secure digital IDs, our mission is to empower brands by helping them create an experience that blends the physical with the digital world. 

“Being able to securely resell your products with ease only makes the circular shopping experience more accessible for everyone.”