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Entertainment venues and events to look forward to in 2025 in Greenville, the Upstate

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Entertainment venues and events to look forward to in 2025 in Greenville, the Upstate

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As Greenville, Spartanburg, and Anderson’s social, sports, and entertainment scene continues to grow, 2025 will bring in a handful of new and continued concepts to the area, further heightening the attractions and interest in the Upstate.

In 2024, the Upstate saw concerts by John Legend, Thomas Rhett, Tim McGraw, T-Pain, and more as national recording artists, large production Broadway shows, and sporting events took place from Spartanburg to Clemson.

In 2025, the Upstate will experience even more as artists such as Blake Shelton and Rascal Flatts are scheduled for performances. The Broadway production of Hamilton is set to return to Greenville, and shows such as the Dancing with the Stars Tour and growing attractions such as the Greenville Jazz Festival are sure to be popular events.

As the entertainment scene continues to emerge as one of the fastest-growing places in the southeast, here are the venues and events to look forward to in 2025 and beyond:

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New venues expected to open in the Upstate in 2025

Trueline (West End)

The proposed 2,500-person capacity music and event space at 401 E. Rhett St. is currently in its construction phase with nearly a year of work to go as the plan to bring pop, hip-hop, and country artists to Greenville is expected to take shape in the latter part of 2025.

In a style similar to various House of Blues venues across the country, the 30,000-square-foot space at the former location of D&B Glass plans to curate a space that attracts large-level artists such as Lil Wayne, The Struts and Brett Young to appear in Greenville while also serving as a local artist incubator and community music hub.

The project is headed by Michael Grozier, CEO of Trueline Brands, and is set to include:

  • A 1,700-capacity main room amphitheater called The Concert Hall will include 129 balcony seats.
  • A 400-capacity small room called The Handlebar will serve as an ode to John Jeter, “The Godfather of Greenville’s music scene.”
  • A 150-capacity VIP room known as The Greenroom.
  • A 250-capacity outdoor music space known as The Clubhouse, pending city of Greenville approval.
  • Four standing-room platforms in The Concert Hall allow easy sightlines to the stage.
  • Over 40 points of sale for food and beverages will be found throughout the venue, including indoor/outdoor patio space, an upscale cocktail lounge with coffee and muffins in the daytime, and pizzas and other handhelds by night.
  • Technology wristbands that allow for easy payment, tailored welcoming messages and exclusive invites.

Expected date of opening: Late 2025

A Music Project (Downtown Greenville)

Initially announced in 2022, “AMP” or “A Music Project” is an upcoming six-acre music and entertainment campus set for downtown Greenville, as the repurposing of buildings for a flat-floor music club, an “intimate listening room,” a podcast and recording studio and an artist dorm which are expected to come by 2025.

In the Peace Center’s most recent 2030 Vision Plan, the details include enhancements to buildings around the property to make A Music Project one of the region’s top arts and music venues in the area in hopes of attracting bigger-name artists to Greenville and to diversify the acts and visitors to the Upstate.

In total, there are four specific areas of interest to look forward to opening soon:

  • Coach Factory — a two-tiered music and event venue comparable to The Fillmore in Charlotte or Center Stage’s The Loft in Atlanta.
  • The Mockingbird — an intimate listening room, a lounge on the first level and a studio and listening room on the second level.
  • Huguenot Mill + Ramsaur Studio — an outdoor performance venue, private events and workshop space.
  • The Wyche, Riverwalk, + Public Gardens — an open-air event venue.

Expected opening date: Late 2025 (Coach Factory & The Mockingbird); total project completion expected by 2030.

Seratonic (Downtown Greenville)

An upcoming entertainment, event, and lounge space is set to open at the Camperdown Plaza in the heart of downtown Greenville in 2025, as Seratonic will be a community-centered music and event venue.

The Auro Hotels branded space, which also represents AC Hotel, Paloma, Juniper, and The Press Room, has been coined as “intentionally rhythmic in nature” and “perfect for articulating the soul of the brand,” citing a unique ambiance, interpretation of music, and alternative event space for visitors to the downtown scene in Greenville to enjoy.

Seratonic plans to host 250 people and feature mid-week music performances and corporate and wedding events with an in-house kitchen that provides a small plate menu and cocktails.

Expected date of opening: Second quarter of 2025

Fifth Third Park (Spartanburg)

Spartanburg is set for minor league baseball as the Hub City Spartanburgers, an affiliate team of the Texas Rangers, plan to throw out their first pitch in the upcoming 2025 season.

According to General Manager Tyson Jeffers, the stadium’s developer, The Johnson Group and their construction crew should have the ballpark move-in ready by February or early March of 2025 in anticipation of being ready for opening day.

The Spartanburgers will be one of three South Atlantic League teams owned by Diamond Baseball Holdings (DBH), which owns 32 other baseball teams across the country in 21 states and one team in Canada.

Expected date of opening: April of 2025.

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Large events happening in Upstate in 2025

SEC Women’s Basketball Tournament (Downtown Greenville)

The Southeastern Conference women’s basketball tournament recently extended an agreement with the city of Greenville to host its conference tournament through 2028 as The Bon Secours Wellness Arena (BSWA) will be the site of the popular and ever-growing championship series.

Since its first time being held in Greenville in 2005, Bon Secours Wellness Arena has hosted the SEC Women’s Conference Tournament in 2017, 2019, 2020, 2021, 2023, and 2024 and will do so again from March 5-9 in 2025.

Fourteen cities have hosted the women’s basketball conference championship games since its inception in 1980. After the 2028 season, Greenville will have hosted the most tournaments in conference history, with 11 total championship games played at Bon Secours Wellness Arena.

Date of event: March 5-9, 2025

Rock the Country (Anderson)

Nickelback and Kid Rock will come to Anderson County in 2025 as the Rock the Country Music Festival will begin in April 2025 and make its way to the Upstate at the end of July for a 10-town tour, which mainly takes place in the southeastern part of the country.

Other notable artists set to perform include Hank Williams Jr., Tracy Lawrence, and Gavin Adcock, with a two-day festival that saw nearly 82,000 visitors in Anderson over the 2024 festival, according to Rusty Burns, Anderson County Town Administrator.

Next year, Aaron Lewis and the Stateliners, Shenandoah, Mark Chesnutt, and Sammy Kershaw will also perform at the event.

Date of event: July 25, 26

Fall for Greenville (Downtown Greenville)

Greenville’s signature event is slated for a return as Fall for Greenville will be held in mid-October along Main Street in downtown Greenville.

Date of event: October 10-12

Clemson Music Fest (Clemson University)

The second annual event is headed to Clemson again this April as 2024 brought the likes of R&B sensation T-Pain, Mt. Joy, The Fray, and others to Clemson University.

While the 2025 lineup has yet to be announced, there is high anticipation for the second installment of the Clemson Music Festival which will take place in mid-April.

Date of event: April 12, 13

– A.J. Jackson covers the food & dining scene, along with arts, entertainment and downtown culture for The Greenville News. Contact him by email at ajackson@gannett.com, and follow him on X (formally Twitter) @ajhappened. This coverage is only possible with support from our readers. Sign up today for a digital subscription. 

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