Essence Fashion Digest: Louis Vuitton’s Latest, A$AP Rocky’s Merch, & More | Essence

This week in fashion was filled with moments that we want to highlight. First off, Louis Vuitton’s first drop of their Pre-Fall 2023 men’s collection by creative director Pharrell Williams has finally arrived. This is the creative director’s latest pre-fall collection for the French fashion brand. Meanwhile, rapper and fashionable dad A$AP Rocky has casually dropped new merch to coincide with his impending album Don’t Be Dumb. 

Next, sneaker brands Reebok and JJJJound have joined forces again for a collaborative sneaker. The new shoe offers a “quiet luxury,” street style energy. Additionally, rapper Drake has collaborated with the brand L’Art De L’automobile. The new racing collection was donned by the rapper a month ago at a basketball game, making the collection’s debut a splash. Lastly, luxury fashion brand Michael Kors is hosting a pop-up in Paris in honor of its new Colby handbag.

Keep scrolling to know the fashion happenings of the week.

Louis Vuitton Unveils Its Pre-Fall 2024 Collection 

Pharrell William’s first pre-collection with Louis Vuitton has been unveiled. The Pre-Fall 2024 men’s collection by the creative director follows the theme of traveling. Williams has worked with this theme once before with his Resort 2024 collection. The connective power of travel through nautical themes is experimented with in this collection featuring pieces like structured balloon-shaped trousers in black and tan with matching zip-up collared jackets and striped suits with sailor caps. Other stand-out pieces in the collection are a blue and white varsity jacket with an LV script motif, button-down short sleeves with a Louis Vuitton signature logo, and a monogram checkered light salmon suit. Accessories include carry-ons in bright quilted yellow, printed handbags, and a mini duffle-shaped bag.  

Shop the Pre-Fall 2024 Men’s Collection on louisvuitton.com.

A$AP Rocky Drops New Merch 

Rapper A$AP Rocky is teasing his upcoming studio album with a merch drop with prints “Don’t Be Dumb” on them, the same title as his album. The rapper had announced a fourth album was underway last year and this merch drop solidifies that. Pieces like a “bulletproof” shirt, hoodies, and tank tops with the same print as the shirts are now available. The merch also includes rhinestone T-shirts with a photo of the rapper and the text “Don’t Be Dumb” displayed on the back. Fans can expect orders to ship in four to six weeks.
Shop the “Don’t Be Dumb” merch online at awge.com.