Exciting New Partnership Brings Fashion to Vikings Fans | Minnesota Monthly

The Minnesota Vikings, in partnership with Leah O’Connell (head coach Kevin O’Connell’s wife), Chelsea Adofo-Mensah (wife of Kwesi Adobe-Mensah, general manager of the Vikings), Fanatics, and NFL-licensed fashion brand The Wild Collective, have unveiled the “International Collection,” a limited-edition outerwear line featuring three stylish pieces. Co-designed by O’Connell and Adofo-Mensah, the collection draws inspiration from London streetwear and includes a shearling faux leather jacket, a starter jacket, and a denim work jacket, all crafted with premium materials and suitable for both men and women.

Photo by Sovereign Photography

Leah O’Connell emphasizes that the collection allows fans to express their passion for the team in their everyday lives, not just on game days. Chelsea Adofo-Mensah notes, “It’s fitting to launch this unique collection following the Vikings latest London game because these jackets merge classic sports fan silhouettes with London streetwear style.”

Whitney Bansin, CEO of The Wild Collective, expressed excitement about creating fan apparel that reflects both passion and style, offering timeless pieces that celebrate individuality. “Fan apparel should be a reflection of both passion and style, and this collaboration gives fans the opportunity to represent the Vikings beyond game day with timeless, stylish pieces that celebrate individuality and team pride through fashion,” she states in a recent press release.

The limited-edition collection is available for purchase online at shop.vikings.com and at Vikings Locker Room stores at Eagan Viking Lakes, Mall of America, and U.S. Bank Stadium.