EXCLUSIVE: Bolt Teams Up With Salesforce to Help Redefine the Shopping Experience

Bolt has announced the launch of its enterprise product on Salesforce AppExchange — in a move to continue to deliver seamless, frictionless shopping experiences to its large roster of retailers.

The leading checkout tech company’s pre-built integration seamlessly plugs into Salesforce Commerce Cloud to help merchants elevate their checkout experiences and e-commerce performances. Notably, Bolt’s integration into Salesforce Commerce Cloud simplifies the checkout process, enhances customer experiences and provides value data insights to retailers.

Bolt said this partnership is a significant milestone for the retail industry, with retailers now delivering elevated shopping experiences that help drive customer loyalty. The partnership additionally looks to accelerate e-commerce’s digital transformation and thrive in the modern era of online retail.

Alice Steinglass, executive vice president and general manager of platforms at Salesforce, said, “Bolt is a welcome addition to AppExchange, as it accelerates business transformation for customers by offering a frictionless checkout solution for retailers. AppExchange is constantly evolving to connect customers with the right apps and experts for their business needs.”

Justin Grooms, chief executive officer of Bolt, said the retail space has never been a more competitive landscape — with merchants working to increase conversion rates and user satisfaction. “At Bolt, we are excited to collaborate with Salesforce to offer merchants on AppExchange to provide an integrated, efficient checkout process that boosts their e-commerce performance.”

Grooms previously told WWD that a major e-commerce trend he is seeing is the resurgence of “experiential retail…boutique experiences online with a focus on curation, relevancy or personal connection.”

Leading retailers Kendra Scott and Lilly Pulitzer are just some of the brands Bolt has helped improve conversion — through using Bolt, the merchants have increased their revenue, improved customer service and reduced cart abandonment.

“We were able to seamlessly integrate Bolt into our checkout process, preserving our brand’s unique look and feel throughout the shopper journey,” said Brad Power, senior director of digital product and user experience at Kendra Scott. “The ease of implementation has allowed us to enhance the shopping experience while staying true to our brand identity — and the performance impact speaks for itself.”

A spokesperson for Lilly Pulitzer said maintaining its technology stack was a necessity and Bolt provided the brand a solution. Moreover, by tapping Bolt’s network of more than 80 million shoppers in the U.S., Lilly Pulitzer has improved “the lifetime value of its current shoppers” while expanding to reach a “new, highly engaged audience.”

This is just one of many notable partnerships Bolt has formed over the past year, retailers already in its roster include the likes of Revolve, Lucky Brand and Badgley Mischka. The checkout tech company announced its partnership with LuisaViaRoma for its U.S. consumers this past July. This March, Bolt partnered with Checkout.com to become its exclusive one-click checkout provider and for Checkout.com to be Bolt’s preferred payment partner. And last November, Bolt partnered with Saks Off 5th, Shinola, Filson, Lafayette 148 and Toys “R” Us.