EXCLUSIVE: Sports Will Meet Fashion in a New Roitfeld-led Magazine

GOOD SPORTS: Fashion’s love affair with sports, which got hot and heavy during the 2024 Paris Games, is still going strong and even garnering dedicated publications.

Carine Roitfeld and her son Vladimir Restoin Roitfeld, chief executive officer of CR Fashion Book, have tapped Dwyane Wade as inaugural guest editor of the yet-to-be-name venture launching in the first half of 2025.

It is to encompass a biannual magazine for men and woman and what CR describes as an “interdisciplinary platform” encompassing e-commerce, exclusive brand collaborations, capsule collections and merchandise drops from athletes and designers.

Content is expected to include exclusive interviews, essays that highlight the synergy between fashion icons and athletic legends, activewear trends, in-depth features on fashion-forward athletes, style tips from industry experts and insights into how sport continues to influence the world of high fashion.

“Fashion and sport are two powerful forms of expression that inspire millions around the globe,” Roitfeld said in a statement shared exclusively with WWD. “We aim to create a space that celebrates this fusion and showcases the unique stories that emerge when these worlds collide.”

Her son added: “Our goal is to create a fresh, bold and inspiring platform that builds a community of individuals who, like myself, are as passionate about sports as they are about fashion. This new vertical is a natural extension of CR, but with a twist that will appeal to a broader audience. We’re bringing together sports and style in a way that hasn’t been done before, creating a brand that transcends categories while offering something truly distinctive.”

Wade also appears on the cover of the latest edition of CR Men hitting newsstands on Monday along with the 25th issue of CR Fashion Book, themed “Love & Fantasies.”

In it, Wade comments: “Fashion became a big way for us, as athletes, to express ourselves.…I added color to my life. I was wearing pink pants and TNT smashed me for walking into the arena with pink pants.”

In his post NBA career, Wade has appeared in Versace underwear ads and sold off pieces of his designer wardrobe for charity.

He has a long relationship with the fashion industry. In 2012, he launched his annual A Night on the RunWade event, which raises funds to benefit the Wade Family Foundation. The event features a runway show with Miami Heat players modeling looks from Aventura Mall retailers such as Bloomingdale’s, Designer Eyes, Kids Atelier and more.