Explaining How the Relationship Between the NFL and Online Gambling Platforms Can Be Beneficial – Russell Street Report

Some of you may feel like the intrusion of gambling into sports is a bane that strikes at the very heart of what makes the sport great. Some of you look at this situation as being an inevitable reality that one can only treat with cynicism. Stance aside, the truth is that online gambling is here to stay because it makes too much money.

Professional sports leagues and associations understand this fact. At this point, most of them are commercial entities that treat sports like a product that generates revenue. It’s entertainment that also happens to be relevant in a community. However, the bottom line is all about generating profit and driving up the association of brands that constitute a league.

In America, there is no well-oiled machine better than the NFL. It has the highest number of players and has an iron grip on the top popularity spot. Its markets are more than just host cities of franchises – they are communities where pro football is the main sports focus. As a result, such a commercial juggernaut can only benefit from an industry that thrives off the sports product.

This is where online betting comes in. Being the most widespread form of digital gambling in the country helps its cause tremendously in the US. As such, its growth and viability made it worthy of consideration as a potential partner for the NFL. The deals are already in place, and the most popular brands are already ingrained into the phenomenon.

Let’s see how this relationship can be truly mutually beneficial in making these partnerships viable for the National Football League!

Advertisement Opportunities

This point is the epitome of a mutually beneficial relationship. Advertisement capital is one of the most complex metrics of both growth and success in business because it’s both a quantifiable commodity and an elusive chapter. You can clearly see website traffic, TV ratings, or social media engagement and say yes, our product is visible. But does it generate money?

In the case of these casino-NFL partnerships, it’s clear that they do. The official partners (Caesars, FanDuel, and DraftKings) are some of the most popular sportsbook services in the country, if not the most popular. They are enormous brands with unquantifiable amounts of influence over the betting tendencies of millions of sports fans.

As such, these bookmakers have advertisement rights over the tens of millions of NFL watchers. Moreover, we can see an increasing number of alternative sportsbook operators sponsoring various content creators on platforms like YouTube. It’s a great opportunity for all the partners involved, not to mention the beneficiaries of this visibility.

A New Source of Revenue

Since traditional cable TV is actually on a downwards trajectory in the US, we can see why the continued financial growth of the NFL must account for alternative sources of revenue. The reality of today’s commercial viability needs to transcend broadcasting rights.

This is why streaming is starting to become the main competitor in this race for admonishing the place of traditional broadcasting. For the NFL, it’s merely a new source of putting the product out there. Moreover, it’s a method of reaching a new, younger audience that prefers paying for streaming services that include NFL football.

These highly expensive partnerships between the NFL and online casinos/bookmakers are additions to a burgeoning financial ecosystem. You’d also think that the forecasted upward trajectory of sports betting would mean even more potential for revenue.

Since the bookmakers make so much money off of the NFL’s product, the price tag for future partnerships would only go up in the not-so-distant future.

Driving Up Fan Engagement Through Gambling

In our opinion, fan engagement through sports betting is a double-edged sword that can aim at the heart of football’s most noble purposes. The so-called love for the game and the idea of a community behind a fandom are some of the core ways in which the NFL is built. The Raider Nation, the Niner Gang, and the Chief Kingdom are clear examples.

If you look at social media comments, you’d see an increasing number of people being absolutely livid about the fact that their parlay suffered from a dropped pass or a terrible interception.

Nobody would trust Daniel Jones to have a Peyton Manning-type pocket presence and throw for 5 touchdowns in a game. But, if he does, Giants fans who might’ve bet against that would be sad about their lost money – maybe as much as they would be about their quarterback having a historic performance.

Fan engagement means that people watch the NFL for more than the entertainment of the product. They watch to see if their parlay hits and if they can make some money off their bets. As such, they’re continuously up into a frenzy that makes them watch. The broadcasters are happy about their ratings, and the money ball keeps rolling. Not unless piracy has something to say.

The Public Legitimization of Online Betting

Say what you will about the moral implications of gambling, but the truth is that the medium has started to have a different reputation. Its acceptance and status are starting to benefit from integration into the public zeitgeist, becoming a staple of what it means to watch sports.

If the NFL is willing to partner with sports betting platforms (that are, at their core, online casinos), then the entire field benefits from more than visibility. It benefits from the fact that people are more willing than ever to try sports betting because of a shaken-off stigma.

And that’s great because there are many involved parties who try to stabilize the image of this phenomenon. If DraftKings let you bet on the games, Slots Calendar lets you know how to use bonuses to bet more efficiently. Everybody has a contribution to the transparency of gambling, driving the industry forward.

Conclusion

We imagine that at least a percentage of this article’s readers are familiar with sports betting at online casinos. If you don’t feel like the phenomenon has no bad influences on the NFL product, then the NFL itself doesn’t. However, one thing that should never leave your mind is this: bet responsibly if you’re doing it!