Fashion
Fashion and Streetwear Label SDMN Clothing Deliver Sleek Space Drop
SDMN Clothing, a fashion and streetwear label founded by YouTube sensations The Sidemen, are bolstering their AW24 collection with a fresh, space inspired drop. The range dropped on Sunday 10th November via their website and their instore locations. Starting in 2013 and Consisting of best friends Olajide “KSI” Olatunji, Simon “Miniminter” Minter, Joshua “Zerkaa” Bradley, Tobit “TBJZL” Brown, Ethan “Behzinga” Payne, Harry “W2S” Lewis, and Vikram “Vikkstar123” Barn, The Sidemen are among the most high-profile internet personalities internationally, boasting more than 130m combined subscribers on YouTube and millions more followers across their various social media channels.
SDMN Clothing was first created in 2014 and represents the official merchandise of the Sidemen, providing a range of clothing including hoodies, jackets, tees and more for fans across the world. The latest drop features a focus on muted tones, making use of different whites and blues to create a collection where each item complements the next. From fleeces and polar jackets to T-Shirts featuring the instantly recognisable SDMN logo, the consistency across the range of apparel shines through all the way to the accessories of bags and hats.
The collection was teased by a photo shoot featuring The Sidemen as well as other YouTubers including Italian Bach, Arthur Frederick, and George Clarkey, tapping into a new audience in the YouTube space. With so many slick, stylish designs across a smart collection, the SDMN Clothing space drop looks set to continue The Sidemen’s meteoric rise.