Faux pas or smart? 20% of Gen Zers to do holiday shopping at thrift stores

(WSAW) – Consumer spending on the winter holidays is expected to reach a record $902 per person on average across gifts, food, decorations and other seasonal items, according to the National Retail Federation’s latest consumer survey.

Nearly all U.S. adults (92%) plan to celebrate winter holidays such as Christmas, Hanukkah or Kwanzaa this year.

“While most consumers will opt to shop at traditional retailers this holiday season, many younger consumers between the ages of 18 to 24 will also head to thrift stores and resale shops,” Prosper Executive Vice President of Strategy Phil Rist said. “Secondhand and refurbished gifts appeal to this age group’s desire to save money and be more sustainable.”

Twenty percent of people in that age group said they’ll hunt for treasures at thift stores. The majority of adults, nearly 60% said holiday shopping will be done online.

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