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FC Mother to Usher in a New Age of Sports-Driven Health Innovation by Pioneering H-Sports and the World Cup of Healing 2026

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FC Mother to Usher in a New Age of Sports-Driven Health Innovation by Pioneering H-Sports and the World Cup of Healing 2026

NEW YORK, Dec. 5, 2024 /PRNewswire/ — FC Mother, winner of the World Football Summit’s Innovation Award, is pioneering a new category and system of health via sports, called Healing Sports (H-Sports).

The FC Mother League is a new global competition to be played by the 5 billion football fans and 4,500 football clubs worldwide. By tapping into football’s vast social infrastructure, community, and competitive spirit, the League was designed to transform maternal health – currently a $27 trillion global challenge – from a low priority public health issue into a new global football-inspired league and economy to heal mothers.

The FC Mother league’s model – called H-Sports – is a breakthrough business model and healthcare innovation, that unifies key market forces into a new system for healing humanity. At a time of foundational realignment of government and healthcare globally, the H-Sports model offers a private-sector solution to measure, fund, and distribute maternal and family health globally.

The cornerstone innovation of the H-Sports model is the ability to measure improvements in mothers’ health and translate them in terms of years of high-quality life gained, unlocking an entirely new funding model and payor for global maternal health. When we help mothers stay healthy during the 1,000-day window between pregnancy and early motherhood, both they and their children can live longer, healthier lives. By expanding this model globally through football clubs, FC Mother aims to help millions of families gain these benefits – resulting in historic well-being and longevity gains of up to 54 million years of healthy life across communities worldwide within a decade, creating an estimated $7.6 trillion in value for human wellbeing.

Three market forces empower the H-Sports economy. By adding years of high-quality life to families and humanity, FC Mother can now tap into the $250 billion pool of impact-based funds to reward validated health improvements. Secondly, mothers comprise the largest economic group in the world, worth $32 trillion or 85% of all consumer purchases, representing the most attractive sponsorship demographic. Lastly, sponsorships in sports are projected to reach $116 billion by 2027, with 54% targeting women.

By unifying these dynamics, the result is a market-based breakthrough: a new $366 billion pool of capital to fund maternal and family health via H-Sports, independent of government or healthcare systems.

To lead the creation of H-Sports, FC Mother has engaged world-class partners across capital, science, elite football and sports medicine, and family wellness.

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