Bussiness
Financial Fitness: 5 Strategies for Taking Your Training Business From the Gym to Online
DJ Gibson is a New York City-based fitness coach who trains clients one-on-one. Building on years of work in rehabilitation settings, he has made his name as a mobility specialist who uses calisthenics and kettlebells to help his clients reach their fitness goals.
Like many in the fitness industry nowadays, he wants to scale his business from physical spaces to an online one by offering coaching and programming through an app. But Gibson knows he needs to take actions to safeguard his business now and as it expands to more clients and different platforms.
Here, this Strength In Diversity trainer speaks with Pete Hill, a vice president of product at The Hartford, a company specializing in small business insurance, to discuss liability policies, and ways to safeguard clients’ safety and privacy. For instance, Gibson currently trains clients in various small private gyms; Hill explains the importance of checking these spaces for safety and knowing what Gibson is liable for and what the gym owner is liable for in each case.
Find out the other nuggets of wisdom Hill has for Gibson to help him grow an online arm of his business, while making sure he also understands business and privacy risks, from promotion to data liability.
Thinking about starting or scaling you business? The Hartford has a Small Business Playbook to help you access expert financial, marketing, and other professional information to grow your business at every stage. Visit https://www.thehartford.com/playbook.
The Strength In Diversity program is an initiative from Men’s Health and Women’s Health that offers trainers from marginalized communities the chance to be mentored by elite fitness professionals and gain certifications and knowledge for leaders across the wellness industry. Thanks to our partners at The Hartford, an insurance and investment company, for lending their expertise to our trainers like Gibson.
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