FIS X TikTok

TikTok is now the official entertainment partner of the International Ski and Snowboard Federation (FIS). The partnership will provide a new home for snow sports fans around the world, offering over one billion fans on the platform unique insights into the 2024/25 season with creative and entertaining content as well as eight new additional competition accounts.

Check out the announcement video on TikTok!

Over the coming months, from the FIS Tour de Ski and Four Hills through to the FIS World Ski Championships in Saalbach; Trondheim, and Engadin, FIS will take the community directly to the take off, showing the preparation, as well as exclusive insights that will inspire existing fans and attract new ones.

As part of the partnership, the vast array of ski and snowboard content produced by FIS will be highlighted in-app in Germany, Austria and Switzerland, including a dedicated #wintersport search hub to bring the winter thrill to many more people.