Fitness Franchises Require Consistent Messaging for Success, Advises Marketing Pro

A new brand management platform solves the common branding and marketing pain points fast-growing fitness franchises and multi-unit brands face

With so many emerging fitness franchises and multi-unit brands competing to attract new clients and members, effective signage and brand visibility have become more crucial than ever before. 

As a fitness franchise scales, one common pain point is maintaining brand consistency across all locations –  an issue that agEnterprise aims to address. The new brand management platform empowers franchises and multi-location businesses, managing an all-too-familiar problem effectively and efficiently.

Created by Ryan Farris, AlphaGraphics’ president and chief operating officer, agEnterprise offers a customizable site that serves as a centralized hub for branded and customizable marketing assets, enabling busness owners to place direct orders easily.

“Through this hub, businesses can customize assets while staying within brand guidelines,” Farris says.  “The final product is a platform designed to uphold brand consistency, offer both national oversight and local customization, and streamline the marketing process.” 

Uniformed Branding Sets Fitness Franchises Apart

Effective signage is more than just eye-catching; Farris says that multi-location brands ensure consistency, maintain message coherence and build trust among consumers when they appear unified, regardless of geographical location.

While he says the goal is for fitness brands and franchises to always go above and beyond to differentiate its business from competitors, ensuring all locations keep messaging within certain brand guidelines is also vital

“It’s great to personalize messaging, but the brand still needs to be recognizable and provide a uniform experience regardless of geographical location,” Farris adds.

A Local Approach

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AgEnterprise also tackles another challenge fitness franchises and businesses face — the struggle to print and distribute marketing materials once an order has been placed. 

“AlphaGraphics has over 230 locations across the country, which allows us to support businesses in a variety of markets and fulfill and distribute assets locally,” Farris points out. “This results in cost-savings, a reduced carbon footprint, decreased wait times and more.”

Alphagraphics’ center in Fresno, California, has been a trusted partner for Grand Fitness, providing print and shipping services to 24 Planet Fitness locations operated by Grand Fitness across the state.

“All ordering is centralized through Grand Fitness, making the process efficient and seamless,” Farris says. “By producing and delivering high-quality posters and flyers, AlphaGraphics ensures that each gym is fully equipped with the marketing materials they need to engage members and promote their services. This streamlined approach saves Grand Fitness time and effort, allowing them to focus on delivering a top-notch fitness experience while maintaining brand consistency across all of their locations.”