New content from various fitness brands expands Fitness On Demand’s offerings, supporting the shift toward hybrid fitness solutions
Digital platform Fitness On Demand has added over 50 new classes to its extensive library, featuring content from GymRa, PowerMusic, MELT Method, SH1FT, SoulBody, and Bike-O-Vision. The latest content update broadens the variety available to fitness operators, offering members options from high-energy strength training and cycling to recovery-focused and mindfulness practices.
“At Fitness On Demand, we’re working to ensure our platform keeps pace with the changing fitness landscape,” said Andy Peat, CEO of Fitness On Demand. “These new classes are part of our effort to provide flexible fitness experiences that combine physical and digital access for operators and their members.”
The new offerings highlight Fitness On Demand’s focus on hybrid solutions, with kickboxing classes by PowerMusic, low-impact cycling from SH1FT, and restorative sessions from MELT Method. The update also introduces SoulBody’s blend of strength and mindfulness and Bike-O-Vision’s virtual travel rides, aiming to engage a wider audience through a comprehensive and adaptable fitness experience.
In recent months, the company has expanded its partnerships and diversified its content portfolio to keep up with the evolving needs of fitness consumers. This includes collaborations with platforms like gBeat, which integrates wearable technology, and Motosumo, which uses smartphones to turn any stationary bike into a tool for interactive cycling classes. In September, Fitness on Demand announced a partnership with BodyBase, a company specializing in reformer fitness machines for homes, hotels and studios.
Fitness On Demand aims to offer seamless integration between in-person and digital experiences, a concept known as “omnifitness.” This strategy is intended to provide operators with tools to adapt to the growing interest in digital and hybrid fitness options, potentially boosting member engagement and retention.
