‘Fitness Tracker For Your Brain:’ $700 AI Headphones Read Brainwaves

If you’ve ever used a Muse headband to train your brain or focus better, you have an idea what the new MW75 Neuro headphones might be able to do for you. According to Neurable and Master & Dynamic, the companies that combined forces to make them, they’re like a fitness tracker for your brain.

“We are excited to introduce the first consumer headphones with a fully integrated brain-computer interface,” Jonathan Levine, CEO of Master & Dynamic said in a statement. “The MW75 Neuro represents a breakthrough in technological innovation crafted to help users understand and enhance their productivity habits.”

To do so, they listen to your brain’s activity on 12 electroencephalogram channels via the headphones’ magnetic memory foam ear pads. All of the billions of neurons in our brains produce electrical signals which can be read as brainwaves by EEG machines. Neurable then processes and interprets the data via an AI engine to understand what’s going on in your brain at any given moment. The MW75 headphones sample brain waves in the 0-131 Hz range, so they’re capturing everything from the delta waves our brains emit in sleep through to the gamma and high gamma states of intense and heavy cognitive labor.

The NW75 are intended to help people focus better and avoid burnout, telling you when to take breaks and when to restart your work.

Over time, the headphones and their accompanying app will learn when and how you work best, and offer recommendations based on that information. Neurable says it has been working on its AI-powered platform for a decade, and that they use data analysis and signal processing to record and interpret brain signals.

In fact, they promised lab-level accuracy.

“Similar to what fitness trackers do for sleep and workouts, the Neurable mobile app presents data, trends, and insights to manage distractions and optimize your productivity so you can work smarter, not longer,” the company says.

Besides the brain sensing and monitoring functions, the headphones offer three different levels of noise cancellation, four ambient listening modes so you can still hear what’s going on in your world, plus Bluetooth and all the other typical features of a high-end set of headphones. They also have no fewer than six microphones in an attempt to filter out external noise for clear calls.

The headphones are $700 and are available now.