In a nationwide event, locations invite members to participate in honoring the sacrifices of first responders by climbing 110 flights of stairs
Many fitness facilities are scheduling community-building events that bring people together in a shared exercise experience that builds camaradarie and meaningful memories. These events can also be a good way to invite non-members to experience what the gym has to offer, while also highlighting important dates of remembrance.
One example is the fast-growing Crunch Fitness franchisee, Fitness Ventures, which has announced its annual 9/11 Remembrance Stair Climb Challenge, set to take place on Wednesday, September 11, at all its facilities across 25 states. The event honors the first responders who served during the September 11, 2001, attacks.
The challenge invites members, non-members, employees, first responders and local communities to climb 110 flights of stairs — a symbolic gesture representing the 110 floors of the World Trade Center. Participants will use Stairmasters in the gym to complete 2,071 steps, the equivalent of the climb faced by first responders on 9/11. Local firefighters, dressed in full gear, will also take part in the challenge, further highlighting the ongoing sacrifices made by fire departments nationwide.
“We believe it’s essential to remember and pay tribute to the heroes who responded on September 11, 2001,” said Brian Hibbard, CEO of Fitness Ventures. “By organizing the 9/11 Remembrance Stair Climb Challenge at all of our clubs, we want to provide an opportunity for our members and communities to come together in unity and show our gratitude to these courageous individuals.”
Fitness Ventures encourages participants of all fitness levels to get involved, whether by completing the full challenge or climbing a single flight. The event aims to foster community unity and honor the sacrifices of both the FDNY and local fire departments.
Participants are encouraged to share their experience on social media using the hashtag #CrunchStairChallenge to create a nationwide sense of remembrance and solidarity.
