FitnessAI Adds BodyScan as Fitness Consumers Expect Personalization

Turning a smartphone camera into a body composition scanner that is comparable to DEXA can help users tailor workouts and nutrition, FitnessAI says

FitnessAI, a gym workout app, has launched a BodyScan feature that turns a smartphone camera into a detailed body scanner using 3D mapping and proprietary machine learning models.

It’s an app upgrade that FitnessAI says offers insights comparable to medical-grade scans such as DEXA, which typically come with a high price tag. It also gives fitness enthusiasts the option to conduct a scan from the comfort of their own homes instead of the gym.

Comprehensive Insights

FitnessAI users can now access the new BodyScan feature within the iOS app, start monitoring their body fat percentage, waist circumference and muscle mass, and discover other insights to help tailor workouts and nutrition plans based on body composition. For the best results, users are encouraged to wear tight, form-fitting clothes or underwear.

The Appex Group-owned app also integrates with Apple’s HealthKit.

“With FitnessAI, we’re leveraging AI to make strength training accessible to everyone,” Appex Group Inc. CEO Karetha Strand said. “We’re excited to launch this innovative technology with BodyScan, empowering users to track their progress easily and affordably.”

Aside from FitnessAI’s new BodyScan, new users to the app are asked a few simple questions regarding their height and weight, current fitness levels and goals and any mobility issues they may have. A custom plan is then generated with three membership models available: $19.99/monthly, $44.99/tri-monthly or $89.99/yearly.

Appex Group owns several mobile apps besides FitnessAI, including StepBet, where users place financial bets to incentivize hitting their fitness goals. 

Beyond the Mirror

While FitnessAI focuses on a mobile-based body scanner, other companies are also finding ways to lean into the high-tech scanning method. It’s the perfect time, too, as consumers are interested in implementing hyper-personalized strategies on their fitness and wellness journeys.

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Fit:match, having originally launched in the fashion and retail space in 2018, offers a powerful trio of augmented reality, AI and 3D tech functions for fitness professionals and trainers to analyze a person’s size and shape.

“This opens the door for fitness enthusiasts and athletes to literally look at their body composition, fat and muscle mass, asymmetries and more, which in turn unveils limitless opportunities for trainers and gyms,” Fit:match’s marketing director Hillary Littleton said. “Imagine being able to show a client who is on a weight loss journey their progress in this way.”

Fit:match showcased the technology at IHRSA (now Health & Fitness Association) this past March, where Littleton said it was well-received.

Witnessing progress backed by tech can be a game-changer for fitness consumers eager to see results, just as much as it is for trainers and operators. 

“The mirror is not always the best place for this,” Littleton said. “When a trainer can point to a true-to-life scan and heat maps that visually show changes, that’s a very powerful thing.”