Four Seasons creates ‘shoppable stays’ with fashion brands

Four Seasons collaborates with Jacquemus and Paper London for exclusive collections and fashion-centric hotel takeovers. Olivia Palamountain reports

Four Seasons is collaborating with French fashion house Jacquemus this summer to add a dash of je ne sais quoi to the Ocean Club, A Four Seasons Resort in the Bahamas.

The partnership aims to immerse guests in Jacquemus’ world of “pop luxury,” complementing the resort’s reputation as a playground for the international jet set since the 1960s.

As part of this exclusive partnership, Carlo, the resort’s on-site boutique, has been transformed into a Jacquemus shopping experience.The boutique now features selections from the brand’s Spring-Summer Ready to Wear Collection for both men and women, showcasing founder and designer Simon Port Jacquemus’ signature designs and bold silhouettes.The collaboration extends beyond the boutique, reimagining the resort experience at the hotel’s two pools – the Versailles Pool, an adults-only destination surrounded by tropical landscaping and the Ocean Pool, a 38-metre infinity-edge pool overlooking the Atlantic Ocean.Jacquemus has designed custom fabrics for loungers, accent pillows, sunshades and pool toys, featuring a hand-painted stripe pattern in various colour combinations including black/white, yellow/white, blue/white and red/white.

An exclusive Jacquemus x Four Seasons pool towel is also on offer, and available to buy in limited quantities at The Ocean Club and through the Four Seasons online shop.

In another example of the shoppable stays trend, sustainable fashion brand, Paper London and Four Seasons Hotel Hampshire have partnered to create a co-branded capsule collection of tennis skirts, swimsuits, cricket cardigans and branded sweatshirts.

Items are available to buy at the hotel and via the Paper London website, as well as at Liberty, which is showcasing the collection in a dedicated area within the Womenswear department on the second floor.Paper London has also taken over Four Seasons Hotel Hampshire’s spa terrace and pool with an immersive pop-up called the Summer Club.

Running until the end of August 2024, this playful space features surfboards, ice cream carts, a beach hut serving colourful cocktails, parasols, deck chairs and towels in a colour scheme inspired by Four Seasons’ signature palette. Further fun touches include croquet mallets, giant Jenga and picnic blankets.