Fox, Disney, Warner Bros. Discovery sports-streaming venture to be called Venu Sports

The sports-streaming service set to be launched by Walt Disney, Warner Bros. Discovery and Fox will be called Venu Sports and is on track for launch this fall, Pete Distad, the venture’s CEO, said Thursday.

Announced in February, the service will try to woo younger viewers who are not tuned in to cable TV with a bundled offering of the companies’ broad portfolio of professional and collegiate sports rights, including the National Football League, the National Basketball Association and FIFA World Cup.

Venu Sports will be available directly through a new app and subscribers can opt to bundle the service with Disney+, Hulu or Max.

The joint venture still requires regulatory approval and the finalization of definitive agreements amongst the companies.

Fox CEO Lachlan Murdoch said in March that the venture was expected to have 5 million subscribers in its first five years.

The addressable market for the venture is expected to be between 50 million and 60 million, Murdoch had said, adding he did not have any concerns about regulatory hurdles about the venture.