Partnership breathes new life into longstanding fitness center, modernizing equipment and programs to meet community needs
Fitness facilities face growing challenges to stay relevant and be well-regarded local wellness hubs. Texas Health Huguley Fitness Center has not only weathered the storm but emerged stronger than ever. Through a partnership with Freemotion Fitness, the fitness mainstay has undergone a revitalization that has breathed new life into both its facilities and its community impact.
The fitness center, serving the community for over 20 years, faced challenges common in aging facilities, including outdated equipment and declining interest from members. In 2023, Randy Turner, the fitness center’s manager, reached out to Freemotion Fitness for support. Freemotion’s Key Accounts Director Mike Pasquale led the charge in revamping the facility.
Significant Upgrades & Program Innovations
Freemotion’s approach involved more than just replacing old equipment. The entire gym underwent a comprehensive overhaul. Key upgrades included the full replacement of the club’s strength and cardio equipment, including new rigs, racks, barbells, dumbbells and kettlebells.
The free weights area was relocated to create a more welcoming, less intimidating space for members of all fitness levels. The team also transformed a racquetball room into a functional fitness area featuring a 30-foot Fit rig, designed to support group training classes.
To further enrich its appeal, the fitness center introduced new programming, including pickleball leagues, aimed at pinpointing a more diverse member base. They integrated all-new Freemotion equipment with iFIT technology, offering interactive content that appealed to both new and legacy members.
The results of these upgrades, according to stakeholders, have been positive. Membership has grown by an average of 60 new members per month, and the fitness center has transitioned from operating at a loss to profitability. The investment in health services, including chiropractic care, physical therapy, and an infrared sauna, has also improved the facility’s appeal as more than “just a gym.”
Turner says staff satisfaction has improved, along with the center’s reputation, winning top local awards for group fitness and yoga.
“The transformation has strengthened our position as a health and wellness leader in the community,” Turner said. “Our partnership with Freemotion has helped us better serve our members and attract a more diverse demographic.”
“This collaboration has not only stabilized the gym’s finances but also transformed it into a thriving community hub,” said Freemotion’s Pasquale. “The center’s success is a testament to the power of innovation and a strong partnership.”
