Gen Z Set to Fuel Shopping Boom in Third Quarter of 2024

The upcoming months are poised to witness a surge in consumer spending, particularly among the Gen Z demographic, as per the latest insights unveiled by UNiDAYS.

The Student Insights Report Q3 sheds light on the evolving shopping patterns of the younger generation, outlining their preferences and priorities in the retail landscape.

The comprehensive study, based on a survey of 6,400 UK students conducted by UNiDAYS in collaboration with QuMind in March, provides valuable insights into the preferences of this dynamic consumer segment.

We break down the report, looking at the distinctive shopping behaviours of Gen Z consumers, and how brands can seize more opportunities with this demographic.