Generative AI is making slow yet impactful mark on the fashion industry | Apparel Resources

Generative AI includes various tools and software that work together to identify items that are similar to or slightly different from a known set of data. In the fashion industry, this technology helps retailers deal with challenges like diverse customer preferences and choices. This challenge means providing customers with many options, such as a garment in a specific shade of blue or an alternative version with longer sleeves. The main question is how retailers can use Generative AI tools to add a personal touch to the shopping experience.

Beyond personalisation, Generative AI proves instrumental for fashion brands and retailers across various domains such as merchandising, sampling, product development, trend forecasting, supply chain management, logistics, store operations, consumer experience and marketing. By leveraging the capabilities of Generative AI, the fashion industry can enhance not only individualised interactions but also streamline and innovate numerous aspects of a business, propelling it into a new era of efficiency and creativity. Team AR conducted a survey to gauge what fashion industry feels about Generative AI and its implications on businesses. Here are the results.