Gyms and country clubs are revitalizing the classic gym member experience with health-focused and prevenative offerings, with East Coast Giant Fitness the latest to add new services following a lease agreement MedWell facilites
Members of Giant Fitness Clubs will soon have access to popular health and wellness services such as weight management, IV therapy, peptide treatments and vitamin injections, following a lease agreement between MedWell Facilities, LLC, and the gym chain.
Behind the gym-wellness clinic approach is Integrated Ventures, a diversified holdings company that formed MedWell Facilities, a health and wellness-focused facilities management company.
The move puts health and wellness services front and center for gym members and signals the continued transformation of the gym as a clinic.
The first clinic is slated to be fully operational by November 15.
The agreement with Giant Fitness Clubs, which has locations across Southern New Jersey and Philadelphia, Pennsylvania, sees the development of a wellness clinic inside the chain’s flagship location — a highly trafficked club that welcomes over 2,000 visitors daily.
Plans include opening additional clinics in other Giant Fitness locations.
“We are excited to introduce MedWell Facilities as part of our broader strategy to capitalize on the immense opportunities in the health and wellness sector,” Integrated Ventures CEO Steve Rubakh said. “By working with Giant Fitness Clubs, we can now deliver on our vision of creating comprehensive health and wellness environments in prime locations. Our innovative approach supports our future tenants’ growth while ensuring the continuity of wellness services for a highly health-conscious demographic.”
Integrating health and preventative components into gyms and country clubs has been adopted by Equinox and Life Time, and it’s also become an important part of Nicol New Jersey’s vision. A family-friendly center for pickleball, padel and squash (and founded by former #1 squash player Peter Nicol and his wife) Nicol New Jersey has partnered with NY-based Spear Physical Therapy for its upcoming opening at the new Riverwalk Center. The intent is to offer a prehab/rehab component for racquet sports enthusiasts, and as Nicol New Jersey considers its plans to expand to the West Coast, the goal is to maintain the physical therapy integration.
Motion Fitness, located in Charlotte, North Carolina, opened a health club earlier this year with a “more than a gym” approach — offering a traditional gym experience with personal training and group fitness classes, but also a recovery room with a sauna, cold plunge and a team of chiropractors, physical therapists, bodywork therapists and massage therapists.
