The Globus family of brands has introduced a new Fam trip program called “FOR U, BY US,” designed to support travel advisors in developing their business and product knowledge. Administered by business development managers, the program aims to provide comprehensive training and sales-growth opportunities for travel advisors across its brands, including Globus, Avalon Waterways and Cosmos.
The initiative represents a significant investment in travel advisor development, with plans to send more than 650 travel advisors on Fam trips this year through the new program, alongside an additional 750 advisors participating in supplementary on-trip and event-specific programs.
“On our Fam trips, we aren’t just inviting travel advisors into the world on Globus tours and Avalon river cruises. We’re offering them a robust ‘learn and earn’ program to help them make the most of each journey, while promising unmatched earning potential,” said Camile Olivere, chief sales officer for the Globus family of brands.
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The program includes comprehensive support for attendees such as business plan development, predetermined ROI expectations, webinars, one-on-one meetings and post-trip action plans to help advisors enhance their professional capabilities.
It features a three-phase approach that includes pre-trip preparation, on-trip engagement and post-trip ROI measurement. Pre-trip preparation involves providing detailed itineraries and training materials, while on-trip experiences will focus on active participation, training and social media content creation. The post-trip phase will evaluate success through booking numbers, social media reach and advisor feedback.
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Destinations will span in-demand locations, niche experiences and luxury escapes, with the goal of helping advisors confidently promote various travel styles and strengthen client relationships.
Travel advisors interested in learning more about the program can visit www.traveladvisorportal.com for additional information.
This article was generated by AI and based on a press release distributed by Globus Family of Brands. It was reviewed by a TravelAge West editor.
