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Google is ditching Fitbit.com in a few days, in yet another cruel blow to Fitbit fans

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Google is ditching Fitbit.com in a few days, in yet another cruel blow to Fitbit fans

Following the quiet revelation in August that Google was going to stop making Fitbit smartwatches, the company has yet another slap in the face for Fitbit fans, confirming that it will sunset Fitbit.com at the end of September. 

Google unveiled the Pixel Watch 3 in August at its Made by Google 2024 event. But the advent of one of the new best smartwatches on the market also heralds the end of an era. Google will never make another Fitbit Sense or Versa model, instead focusing on Fitbit-branded fitness tackers – namely the Inspire, Luxe, and Charge ranges, all of which feature in our list of the best fitness trackers.

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