After every one of its house-brand phones, and even its new wall charger, have been meticulously photographed, sized, and rated for battery capacity, what should Google do to keep the anticipation up for the Pixel 9 series’ August 13 debut?
Lean into it, it seems, and Google is doing so with an eye toward further promoting its Gemini-based AI aims. In a video post on X (formerly Twitter), Google describes a “phone built for the Gemini era,” one that can, through the power of Gemini, “even let your old phone down easy” with a breakup letter. The camera pans out, and the shape of the Pixel 9 Pro appears and turns around to show off the now-standard Pixel camera bar across the upper back.
There’s also a disclaimer to this tongue-in-cheek request for a send-off to a phone that is “just the same old thing”: “Screen simulated. Limitations apply. Check responses for accuracy.”
Over at the Google Store, you can see a static image of the Pixel 9 Pro and sign up for alerts about its availability. The image confirms that the photos taken by Taiwanese regulatory authority NCC were legitimate, right down to the coloring on the back of the Pixel 9 Pro and the camera and flash placement.
Those NCC photos confirmed that Google intends to launch four different phone-ish devices at its August 13 “Made by Google” event. The Pixel 9 and Pixel 9 Pro are both roughly 6.1-inch devices, but the Pro will likely offer more robust Gemini AI integration due to increased RAM and other spec bumps. The Pixel 9 Pro XL should have similarly AI-ready specs, just in a larger size. And the Pixel 9 Pro Fold is an iteration on Google’s first Pixel Fold model, with seemingly taller dimensions and a daringly smaller battery.
