Google Shopping looks to be getting a new logo

Last week, we spotted a redesign of the Google Shopping website, and that now looks to be accompanied by a new logo.

The current logo is a price tag roughly divided into four quadrants: red, blue (largest), green, and yellow. A hole to string something and the Google ‘G’ are white. On the redesigned site, there was a simplified, outline-style price tag that honestly looks like a stretched out Google Home icon.

Earlier today, we were served a promo for Google Shopping in the Discover feed on android. There’s a new shopping bag icon in the four colors that swirl together for a white/hollow center. A bag handle floats above, while the “Google Shopping” wordmark matches the new site being tested.

Current vs. new

There’s a “New ways to find the best products & prices” tagline in the promo: “Browse recommendations, and compare prices across stores.”

We’re no longer seeing the new website, with it’s delightful flourishes (see the video below), when in Incognito. 

Google Shopping is closely aligned with Google Search and can be accessed from the “Shopping” filter. There’s also google.com/shopping, with Google in 2021 deprecating the Android and iOS apps. In addition to filters, there’s a homepage experience for you to browse content. 

An official announcement about these announcements is presumably in the works.