Google is launching a revamped version of Google Shopping, powered by AI and designed to personalize the online shopping experience. The overhaul will roll out in the U.S. over the coming weeks, offering shoppers enhanced tools for finding products, comparing price, and even virtually trying on clothes.
Key details:
- AI-enhanced product searches: When users search for items like “Men’s winter jacket for Seattle,” they will see an AI-generated summary highlighting key product features and top recommendations based on their search query.
- Dynamic filters and virtual try-on: Shoppers can quickly filter by size, availability and other preferences, while AI and AR tools like virtual try-on help users shop with more confidence.
- Personalized home feed: Google Shopping’s new homepage offers a customized feed of products and videos based on user preferences and past shopping behavior, allowing shoppers to easily pick up where they left off.
- Dedicated deals page: Google Shopping introduces a personalized deals page, allowing users to find the best prices and offers tailored specifically to their shopping habits.
Why it matters. You should care about the new AI-powered Google Shopping update because it offers enhanced targeting opportunities and a more personalized shopping experience, which can lead to higher engagement and conversion rates.
The integration of virtual try-ons and deal-finding tools also creates new avenues for showcasing products, helping brands connect with shoppers more effectively while driving higher-quality leads and sales.
The catch:
- AI-generated briefs are labeled “experimental” and may not always be accurate.
- Users are encouraged to provide feedback for improvement.
Between the lines. This AI-driven upgrade is part of Google’s broader push to leverage its advanced Gemini models and Shopping Graph, with over 45 billion product listings, to improve the online shopping experience.
What’s next. Google Shopping is rolling out across the U.S. starting today, and users can access it via the Shopping tab or by visiting shopping.google.com. As the platform evolves, Google will continue collecting feedback to refine the AI-generated shopping briefs and other features.
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About the author
Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.
In 2008, Anu’s career started with
delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.
Outside editing Search Engine Land article she is the founder of PPC networking event – PPC Live and host of weekly podcast PPCChat Roundup.
She is also an international speaker with some of the stages she has presented on being SMX (US), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna) and more.
