Gwyneth Paltrow joined forces with fellow actress-turned-entrepreneur Tracee Ellis Ross to shoot a Target commercial at a store in Los Angeles on Wednesday.
The Goop founder, 51, who launched her lifestyle brand in 2017, struck a deal with the retailer last year to carry items from her skincare line, Good. Clean. Goop.
Meanwhile, Ross, 51, and her hair company Pattern Beauty partnered with Target in 2021.
During Wednesday’s shoot, the two ladies scoured the aisles with Gwyneth pushing a bright red Target cart.
They made their way through the makeup department, womenswear and then the checkout counter as cameras rolled.
Gwyneth Paltrow joined forces with fellow actress-turned-entrepreneur Tracee Ellis Ross to shoot a Target commercial at a store in Los Angeles on Wednesday
Gwyneth looked incredible while rocking a chic double denim outfit that included a cropped jacket and flares.
The mother-of-two paraded around the popular store in brown suede heels.
Rounding out her overall look, the Academy Award-winning actress had her blonde tresses styled long and straight.
After checking out blazers in the women’s section, the Shakespeare in Love star could seen pushing a shopping cart full of items through the store as Ross followed closely behind.
Ross (born Tracee Joy Silberstein) showed off her sense of style in a long white blouse, which came down past her waistline, a matching full-length skirt and big black boots.
For the advert, the former Black-ish leading lady had her long dark locks styled in thick braids that hugged her head and then flowed down past her shoulders.
Ultimately, the ladies were filmed making their way towards the register with Paltrow leading the way still pushing a cart and Ross right behind her, as they both projected a fun and lighthearted vibe with plenty of smiles and laughs.
Paltrow’s road from A-list actress to successful businesswoman Goop began when she founded the company in September 2008, initially as a weekly e-mail newsletter that provided things like new age advice and an editor’s note from the actress who offered up insight into her daily life.
Goop went on to expand into e-commerce, collaborating with fashion brands, launching pop-up shops, holding a “wellness summit, launching a print magazine, a podcast, that would be showcased in a docuseries for Netflix.
While the company has faced criticism for marketing products and treatments that were deemed harmful and false advertising of products, Goop grew substantially to be valued at about $250 million by early 2020, which has been attributed, in part, to Paltrow’s star power.
During Wednesday’s shoot, the two ladies scoured the aisles with Gwyneth pushing a bright red Target cart
They made their way through the makeup department, womenswear and then the checkout counter as cameras rolled
After checking out blazers in the women’s section, the Shakespeare in Love star could seen pushing a shopping cart full of items through the store as Ross followed closely behind
The deal with Target to expand her company’s reach to people with a lower price point included 14 products all under $40 That includes skin, body, and haircare, plus wellness gummies, as reported by People.
Ross founded Pattern Beauty in 2019, which has been known to be a Black-owned, Black-centered haircare brand for people with textured, curly hair, according to Fast Company.
Initially, the company started with four people, seven products, and one retail partner, which has since been upgraded to 30 employees, more than 50 products and 10 retail partners, including Target.
The Goop founder, 51, who launched her lifestyle brand in 2017, struck a deal with the retailer last year to carry items from her skincare line, Good. Clean. Goop; seen in 2019
Meanwhile, Ross, 51, and her hair company Pattern Beauty partnered with Target in 2021; seen in June 2022
‘I wanted to create a line of products that gave our hair the support it needed to be its true self,’ Ross is quoted on previous advertisements.
Pattern Beauty ‘focuses on healthy hair & encourages each hair texture to take up as much space as it desires. We search the globe for the best ingredients & review thousands of formulas with our chemists until we create the solutions to help you achieve your happiest hair,’ it reads on the company’s website.
Ross maintains she got the idea for Pattern Beauty while in the middle of shooting her hit sitcom Girlfriends, which ran for eight seasons on UPN and then The CW.
Known more for her roles on television her Hollywood resume includes Reed Between The Lines (2011) to go along with Black-ish (2014-2022), she branched out to shoot three films in 2023, including Cold Copy, American Fiction and Candy Cane Lane.
