Harnessing the Power of Video: Bright Lights Media Brings Home Shopping Network Expertise to Deliver Innovative Video Production

Video is a very powerful tool for sharing information. As consumers, we watch videos to learn about a product or a subject. We watch videos of vacation destinations and home product installations. Videos give us a behind-the-scenes look; they tell us a story. And videos can reach a vast audience when they are shared or—even more impactfully—when those videos go viral.

Bright Lights Media, LLC, located in West Chester, Pennsylvania, knows a great deal about the power of compelling video production. Founded by five nationally recognized television presenters, Bright Lights Media draws on the founders’ unique experiences as home shopping network hosts to create innovative, high-quality video content at affordable prices.

“We are a full-service video production company,” said Justin Sochovka, Partner of Bright Lights Media, LLC. “Our team shares decades of experience presenting a wide range of consumer products on nationally televised home shopping networks. With Bright Lights Media, we take that combined experience and in-depth knowledge of lighting, camera angles, backgrounds, and visual effects and apply it to all areas of video production. Using cutting-edge technology and really innovative ideas, we develop creative, high-quality video content that brings our client’s story to life.”

Founded in 2020, Bright Lights Media, LLC continues to grow and expand its video production portfolio. Video production services now include creating website and marketing videos, producing commercials, developing brand stories, filming product b-roll and on-air segments, conducting product photography, creating animation, filming how-to videos, and more. Bright Lights Media begins the four-step production process with storyboard development, which involves understanding the client’s unique story. Then, using an in-house model database, clients select the models they feel best represent their brand. This is followed by filming on location with a mobile studio, real-time editing and client review, and then final delivery of the finished video.

“We make the process of story development, filming, and video creation as efficient and seamless as possible,” said Sochovka. “Once ready to film, Bright Lights Media brings everything to you! We bought a 16-passenger bus and renovated it into a television studio on wheels! This gives us the ability to move around quickly from one location to the next and to edit on location in real-time. Having this capability means we can deliver content faster and more cost-effectively, and our team can work within very tight deadlines.”

Bright Lights Media, LLC can export all videos in a wide variety of formats to fit clients’ needs. Learn more about Bright Lights Media, LLC and the services they provide, or contact them via email at justin@brightlightsmediallc.com.

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