Hello Kitty Partners With Top U.S. Fashion Designer Anna Sui for 50th Anniversary Collection

Sanrio’s Hello Kitty is receiving an all-new merchandise collection, teaming up with major American fashion designer Anna Sui in celebration of the iconic kitten’s 50th anniversary in 2024. The collection is set to be released later this month.

Via Kuipo Online, a new Hello Kitty 50th anniversary collection by acclaimed designer Anna Sui goes live on April 27, 2024, featuring adorable mobile accessories and bags representing Hello Kitty over the years. The Hello Kitty tote bag costs around US$100 and is joined by the vinyl bag (~$114), smartphone shoulder bag (~$107), iPhone case (~$28) and smartphone strap (~$63). Readers can check out the collection images from the new line below.

The Hello Kitty x Anna Sui collection is described: “ANNA SUI will release a collection commemorating Hello Kitty’s 50th anniversary. This is a special design that combines the worldview of ANNA SUI with the art exemplifying Hello Kitty across her time. There will also be a rare design featuring Hello Kitty and Anna Sui sitting side by side. From bags to smartphone straps, we have a lineup that will make your spring outings more fun♪”

Anna Sui Has Previously Contributed to Anime Fashion Design and International Brands

Anna Sui is renowned in the fashion scene for her exciting fashion shows, merging flowy, outgoing styles with floral, grunge and bright colors — with black a mainstay. She has previously worked with major global brands including Disney and Vogue. Sui has also contributed fashion designs to anime like Gonzo’s Gankutsuou: The Count of Monte Cristo, with the show’s aesthetic widely praised upon its release. She was named in the Top 5 Fashion Icons of the Decade by Time Magazine.

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Anna Sui previously worked with Hello Kitty for her 35th anniversary in 2007 on a limited-edition collection. Now marking 50 years, Hello Kitty has already kicked off celebrations with a McDonald’s Happy Meal collab and floral range with BoxLunch, exclusively reported on by CBR. This summer, she looks ahead to a limited-edition glassware collection with JoyJolt, as the popular character hopes to take the top spot in the Sanrio-wide character ranking poll. She faces stiff competition from Cinnamoroll, who has won the last three years in a row.

Source: Kuipo Online Shop, Sanrio