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Here are the top shops to find prom dresses in El Paso

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Here are the top shops to find prom dresses in El Paso

It’s prom season in El Paso, and high school teenagers are eagerly making plans for memorable prom nights —mostly on their parents’ dime.

Preparing for the big night involves a lot of work, from booking limousines and making dinner reservations to picking out tuxes, suits, and prom dresses.

When it comes to prom dresses, the trend for 2024 seems to be one-shoulder and off-the-shoulder gowns, according to PromGirl.com.

Gown colors seem to trend toward pastels and favorites like sage green, lilac purple and light blues. However, we talked to some prom experts in El Paso, who say the gown chosen usually matches the theme of the prom.

This year, there seem to be a lot of Hollywood and glam-themed nights, which means black and red formal gowns seem to be popular choices.

When it comes to gown styles, form-fitting continues to be popular. But this year, there also seems to be an interest in ruffled gowns and gowns with sheer corset bodices.

Here are five places to get a gown for prom 2024.

More: Prom season in full swing: Upcoming events, venues in El Paso County

Zamara Couture Boutique rents gowns

For nine years, Zamara Couture Boutique has been renting gowns for all occasions, including prom night. The store, at 2931 George Dieter Drive, Suite H, also sells clothes for semi-formal and cocktail events.

Owner Carmen Rios says her collection of gowns arrive new, direct from manufacturers.

Rios said Hollywood and Masquerade themes have been popular since the beginning of prom season in March.

“Colors like black, red and gold have been sought after,” she said.

Rental of gowns starts at $45 and includes a purse. For more information: Facebook.com/zamaracouture

Macy’s has variety of prom dresses

Macy’s department store at Cielo Vista Mall is a popular stop for girls and moms looking for prom dresses.

The dresses range in color from red and black to shimmering pastel greens. Costs range from about $79 to $129 and more, so there are prices for various budgets.

Currently, the store is advertising a sale of 30% off when a Macy’s card is used for the purchase.

More: Prom season in full swing: Upcoming events, venues in El Paso County

Dillard’s offers prom dresses on third floor

If you are already at Cielo Vista Mall, you might want to check out more than one store for prom dresses.

Dillard’s has its evening gowns on the third floor. Currently, the prom dress selection seems to focus on bright colors, from lime greens and multi-colored dresses to a good selection of gowns in black, including ruffled designs.

Most of the dresses have spaghetti straps or off-the-shoulder, as trends suggest.

Ella Blu sells designer gowns

Ella Blu, a locally owned store, has been a popular stop for prom dress shopping for many years.

The store, at 5410 N Mesa St., offers a variety of prom dresses, including shimmering floor-length gowns.

More: Prom season in full swing: Upcoming events, venues in El Paso County

María Cortés González may be reached at 915-546-6150; mcortes@elpasotimes.com, @EPTMaria on Twitter; eptmariacg on TikTok

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