We already know the color that is going to dominate new-in sections in 2025: a soft, powder pink. This was a significant thematic thread throughout the S/S 25 collections, with Miu Miu, Khaite, Jil Sander, and Alaïa all positioning a dusty pink as the shade of the season. We thought we had reached peak pink with Barbiecore, but this is a lighter touch, which feels fresh and sophisticated in comparison to Mattel brights.
Similar to Glinda pink, this specific hue is soft, light, and romantic, but it isn’t too saccharine—the pigment is dialed down, so it’s more of a neutral than a sugary pastel. It was realized in rippling silks and wafting organza fabrics, evoking Grace Kelly–level glamour, while Alaïa subverted the inherent prettiness with risky sculptural cutouts and dramatic parachute silhouettes.
(Image credit: Launchmetrics)
Khaite spring/summer 2024
In Who What Wear UK’s spring/summer 2025 trend report, Carolyn Mair, PhD, fashion business consultant and author of The Psychology of Fashion, explains that this color provides a break from the seriousness of recent times, saying, “Powder pink is often associated with softness, optimism, nostalgia, and playfulness. The trend reflects a psychological desire to reconnect with simplicity, childhood, and unfiltered joy, offering a gentle, comforting escape from adult responsibilities and societal pressures.”
Given its prominence on the runways, it’s not surprising that the fashion crowd is already giving us ideas for how to wear powder pink. Either embrace the softness with romantic silk or organza dresses, or use burgundy, black, or brown separates to start incorporating this spring trend into your winter wardrobe. Keep reading for four styling ideas that are worth noting for 2025.
Head-to-Toe Skirt and Matching Top
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At Brandon Maxwell and Khaite, powder pink was presented head to toe with co-ord skirt sets. For an indulgent look, play with textures, such as fluid satins or textured knits, that add depth and stop it from looking one-note.
KHAITE
Selly Off-The-Shoulder Silk-Gazar Top
KHAITE
Sawyer Asymmetric Draped Silk-Taffeta Midi Skirt
LESET
Zoe Knitted Sweater
The Frankie Shop
Nel Sheer Button Up Shirt
The Frankie Shop
Demi Pencil Skirt Pink
A Powder-Pink Dress
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At fashion week, influencer Emili Sindlev looked like Carrie Bradshaw in a ’90s-style pink minidress, chain necklaces, and pointed pink pumps, while Victoria Beckham’s floor-length pink maxi dresses showed that silken floor-length dresses don’t always look like bridesmaid gowns. Dial up the romance with bubble hems, pleats, gathered tulle, and organza embellishments—the perfect wedding guest look.
Marlies Grace
Exclusive Flower-Embellished Satin Midi Dress
STAUD
Wells Pleated Satin Midi Dress
DANIELLE FRANKEL
Rachel Strapless Gathered Silk-Taffeta Mini Dress
ALAÏA
Ruched Jersey Mini Dress
Reformation
Brie Silk Dress
With White Accessories
At Khaite, pink organza looks were styled with white pumps and top-handle bags, which embraces the lightness of the look. Whether you add white pointed flats, an ivory leather belt, or a white rose corsage, this will no doubt be how fashion people will be styling the color in 2025.
Reformation
Heather Block Heeled Mule
Proenza Schouler
Slide Leather Hobo Bag
TOTEME
T-Lock Textured-Leather Clutch
MANGO
Heel Non-Structured Sandals
Déhanche
Hollyhock Leather Belt
With Black, Brown, or Burgundy Separates
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If you are feeling impatient and want to wear powder pink already, it looks surprisingly chic with burgundy, chocolate, and brown. Pair a pink mini shift dress with knee-high black leather boots, or layer a wool coat in a rich shade of red or brown over your pink satin ensemble, and you no longer need to wait until spring to incorporate this into your wardrobe.
Coperni
Belted Baguette Leather Shoulder Bag
MANGO
Long Sleeved Cotton Shirt
Reformation
Remy Knee Boot
BIRROT
Exclusive Lay3 Bonded Crepe Mini Dress
MANGO
Oversized Leather Coat
Magda Butrym
Rosette Mini Dress
Shop More Powder-Pink Pieces
Reformation
Lindy Knit Top
Coperni
Asymmetric Rosette-Detailed Satin Gown
DÔEN
Henri Lace-Trimmed Ruffled Pintucked Organic Cotton-Voile Blouse
Reformation
Adessa Velvet Dress
Paris Georgia
Remmy Draped Mini Dress
LAPOINTE
Oversized Silk-Twill Cape
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