Hernandez Tested Her Business Idea With ASBTDC and Stitched Success From Concept to Creativity

Angela Hernandez began her entrepreneurial journey by seeking guidance from the Arkansas Small Business and Technology Development Center at the U of A (ASBTDC,UA). She brought a fresh and innovative business idea and knew that starting a business would take time, money and sacrifice.

Understanding the need for extensive planning and precise market testing, Hernandez committed an entire year to thoroughly explore whether her business concept had real potential and could attract interest. She began by testing the idea of a sewing studio with the children of friends and had the opportunity to work important steps of opening a new business: identifying the target market and the needs of her potential customers. During this time, she meticulously assessed her financial forecasts to ensure that the business would be sustainable.

Once convinced of her idea’s strong market appeal and potential customer interest, Hernandez took the leap and opened her dream studio in Bentonville. This studio is not just any sewing school; it provides project-based sewing classes for children. This method encourages active learning and engagement, making it a dynamic and creative experience for young learners. In addition to these regular classes, the studio diversified its offerings with summer camps and sewing courses for adults, broadening its appeal and accessibility.

Hernandez’s background is rich and varied. She holds a degree in psychology and has substantial experience working with non-profit organizations such as Save the Children. This background in child development is invaluable to her business. Her passion for sewing and design began in childhood and evolved over the years. She found a new outlet and purpose when she started teaching sewing to her friends’ children, combining her professional knowledge and personal interests into a fulfilling career path.

Hernandez is grateful for the support from her ASBTDC consultant, Carolina Mejía. “She gave me a roadmap, which was what I needed to understand my business,” Hernandez said. “She provided me a range of resources and strategies, from planning and marketing to legal and regulatory compliance.” Under this mentorship, Hernandez has developed a solid plan for the future, ensuring the success of Atelier Sewing Studio.