Hisense's L9Q Laser TV Promises Ridiculous Amounts of Brightness at CES 2025

Hisense has unveiled its latest laser TV, the L9Q. It includes streaming TV onboard as well as a Dolby Atmos soundsystem.

The TV uses Hisense’s proprietary TriChroma triple-laser light engine, which the company says can exceed the BT.2020 color space, has 5,000 lumens and a 5,000:1 contrast ratio. Users will be able to pair the TV with a choice of five different screen sizes between 100 inches and 150 inches.

The company says the display’s AutoScreen Alignment and Manual Keystone Correction will help to aid installation. Other features include a 6.2.2 surround system out of an ampitheater-inspired slot, Google TV, eARC and HDMI 2.1, Wi-Fi 6E and Nextgen TV (ATSC3.0).

Hisense claims the TV it’s showing at CES 2025 will be capable of 1,500 nits of full-screen brightness when paired with the ultrabright 2.9-gain screen — while most high-gain screens are 2.2 or less. I spoke to CNET’s projector expert Geoff Morrison and he said that 3.0 gain screens back in the CRT days were “like watching a flashlight,” but was hopeful that new technologies could minimize ill effects.

The first TV I ever bought was a relative of today’s laser TVs — a 42-inch Sony Wega rear-projection TV — and so this Hisense has me feeling nostalgic. Of course, rear projection works on a slightly different principle, as today’s laser TVs are projectors that replace the box with a traditional screen. 

Hisense hasn’t announced pricing or availability but there is no way this will be cheap. As a guide, the previous generation of this TV was $5,500 at launch.