H&M, Aldo, LoveShack Fancy and Stanley are Glossy Fashion & Luxury Awards finalists

In the Best Breakthrough Product Innovation category, Aldo is nominated for its Pillow Walk technology. Designed with proprietary technology, Pillow Walk optimizes impact absorption, rebound, stability and support, delivering a higher standard of comfort. The technology draws on Aldo’s legacy in dress shoes while tapping into consumers’ renewed appreciation for comfort in daily wear post-pandemic. Since its debut in 2022, Pillow Walk has been incorporated into around 75% of Aldo’s men’s and women’s footwear lines, addressing a growing consumer demand for shoes that offer both elegance and lasting comfort.

LoveShackFancy and Stanley are among the Best Collaboration finalists. Their collaboration brought together two iconic brands to create a limited-edition line of floral-printed drinkware, merging Stanley’s functional design with LoveShackFancy’s signature vintage-inspired aesthetic. The collaboration, quickly resonating with consumers, became Stanley’s most successful partnership to date. Fueled by social media engagement and capitalizing on both brands’ viral appeal, the collaboration amplified LoveShackFancy’s presence online, elevating its status to one of the top 10 brands with the highest engagement during New York Fashion Week. 

Stay tuned for the reveal of this year’s winners. In the meantime, check out the full shortlist below.

Best Brand Marketing Campaign – NEW
Angara Jewelry – Celebrate with Color Campaign
Loewe’s Qixi Tale for Chinese Valentine’s Day
Reformation’s “You’ve Got the Power” Campaign
SKIMS WNBA Campaign
SSENSE Spelling Bee Kidswear Campaign
Vestiaire Collective

Best Breakthrough Product Innovation
ALDO Shoes Pillow Walk™ Technology
HOKA – Skyward X Launch
KEEN – Targhee IV Hiking Shoes
Persona by AI.Fashion – hire real models using AI
ShopMy Revolutionizing Creator-Brand Partnerships
Troubadour – Apex Backpack 3.0

Best Category Launch – NEW
EBY, high-performance intimate apparel leader

Best Collaboration
Everlane – Everlane x Marques Almeida collaboration
LoveShackFancy x Stanley
Saks Holiday Campaign: Dior’s Carousel of Dreams at Saks
Tuckernuck x Atlantic Pacific
Vivrelle x Four Seasons

Best E-Commerce Experience
MACHETE Website Redesign
Phoebe Philo & Work & Co – Launch of PhoebePhilo.com

Best Experiential Marketing Activation
BÉIS Caters to Consumers with Car Wash-Inspired Activation
Kendra Scott – “Hey, Elisa! An Icon Goes on Tour” Campaign
TELETIES – Dads and Daughters Game with Indiana Fever

Best Fashion Marketplace
FashWire
In-Seam: private platform for personal shoppers and stylists
JOOR, the world’s leading wholesale market place

Best In-Store Experience
Primark’s Unmatched In-Store Shopping Experience

Best Launch Campaign
SKIMS Mens Launch Campaign

Best Resale Business
Arc’teryx and Trove – Arc’teryx ReGEAR
How Archive Fashions Resale’s Future
Savers Value Village – Reuse to combat textile waste.
Vestiaire Collective – Best Resale Business

Best Use of Technology
A Personalized Experience: Tapestry’s Tech-Powered Approach
ShopMy Revolutionizing Creator-Brand Partnerships

Best Use of Video
Billion Dollar Boy x LVMH x Meta: Loewe Squeeze Bag Launch
Future Creative & Saks: Who What Wear x Shoppable Videos

Fashion Brand of the Year
Inside Denim Icon True Religion’s Record-Breaking Glow Up

Fashion Retailer of the Year
Saks
Tuckernuck
WHEAT

Founder of the Year
FashWire
Hugh & Grace
Joanna Griffiths, Founder and President of Knix

Inclusive Brand of the Year
Knix
Suzanne Vinnik – byVINNIK

Luxury Brand of the Year – NEW
Angara Jewelry – Affordable Luxury Brand
Loewe’s Qixi Tale for Chinese Valentine’s Day

Store Opening of the Year – NEW
Banana Republic Opens Redesigned Flagship in Soho, New York
H&M RETURNS TO SOHO WITH ELEVATED STORE CONCEPT
Jordan World of Flight Beijing Grand Opening
Saks Fifth Avenue Beverly Hills Opening

Sustainable Brand of the Year
Everlane

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