Hong Kong-based AI fashion start-up eyes mainland, South Korea markets

Code-Create, a Hong Kong fashion-design software provider, is teaming up with a local venture capital fund to raise capital for its expansion plan, targeting key markets in mainland China and South Korea for a start.

The start-up aims to raise at least US$2 million by the end of 2025 with the help of Eschange Capital, its strategic investment partner. Funds will be used to support marketing, team build-up and software enhancements to achieve its goals.

“China as a market has huge potential,” co-founder and CEO Kim Wong said at a media briefing on Monday, adding that Code-Create already has a presence on various mainland social platforms and among its clients. “We want to reach the global market.”

Its AiDA software, or artificial intelligence-based Interactive Design Assistant for Fashion, utilises a range of AI technologies to cater to designers’ needs during the conceptualisation and design process. It accelerates the product development process from creative concept to product launch.