Hotel chains are launching ultra-luxury cruise ships. Here’s how the newest entrant plans to compete with Four Seasons and Ritz Carlton.

• Grupo Vidanta owns a collection of resorts, golf courses, and, soon, an ultra-luxury cruise line.
• VidantaWorld’s adult-only Elegant would have 149 cabins, 13 restaurants and bars, and three pools.
• Weeklong itineraries start at $12,500 per person — pricier than Ritz-Carlton’s but cheaper than the Four Seasons’.

Grupo Vidanta’s 22 hotels are dotted across the beaches of Mexico, from Los Cabos to the Riviera Maya.

Its next resort might look a bit different — and float.

The hotel company plans to venture out to sea with its first luxury cruise ship, set to debut in early 2025.

Grupo Vidanta’s new cruise arm, VidantaWorld, has some luxe promises for its first floating resort. The 500-foot-long vessel, called Elegant, would have amenities like three pools, 13 restaurants and bars, and an almost one-to-one crew-to-guest ratio.

Plus, like premium cruise line Virgin Voyages, Elegant would be kid-free.