How Amazon uses generative AI to help sellers and shoppers

Brands on Amazon are able to develop custom content like rich image carousels and comparison charts on their product detail pages. Called A+ Content, it allows them to better communicate their unique value proposition and brand story to customers. A+ Content can drive a sales lift of up to 20% for sellers, but historically, creating this type of high-quality content could require a lot of time and resources: photo shoots, drafting, design, testing, iterating, and so on. Now, brands can streamline the production of their A+ Content by using new generative AI capabilities to easily enhance their product detail pages, create more engaging and informative listings, and generate captivating and authentic lifestyle imagery that highlights their products.