How popular are Chinese shopping apps with Gen Z?

Chinese shopping apps are resonating with Gen Z consumers.

A recent survey reveals how frequently Gen Z consumers shop via Chinese apps such as Temu, Shein, TikTok Shop and AliExpress.

According to the survey of 1,000 U.S. consumers from e-commerce marketing company Omnisend, almost three-in-four (73%) Gen Z respondents have shopped at Chinese online marketplaces Temu, Shein, TikTok Shop and AliExpress in the past year. One-in-four (24%) shop using them once a week.

Shein is ranked as the most popular Chinese shopping app among Gen Z respondents, with 44% making at least one purchase there on a monthly basis, almost two times more than respondents from older generations (23%). 

Temu is ranked second, with 41% of Gen Z respondents making at least one purchase there on a monthly basis, followed by TikTok Shop (36%) and AliExpress (24%).

Gen respondents rate their Shein and TikTok Shop experience 7.1 on a scale on one to 10, and their Temu shopping experience 6.4 out of 10. Interestingly, Amazon outranked all the Chinese shopping apps among Gen Z respondents with an eight-out-of-10 favorability rating.