How SHEIN Empowers Every Body

In the simplest terms, SHEIN’s done that by making products for every body and every budget; both inclusivity and affordability are key components of every new drop. As a key player in the retail world, it has also made a lot of impressive strides toward boosting creatives who don’t have access to, say, sell on a global scale. What’s that you said? Specifics, please?

An inclusive mindset influences the styles SHEIN offers.

In a direct response to what it was hearing from customers, SHEIN has continued to increase the number of extended sizes and alternative fits to almost a quarter of its in-house designs.

Because the label is so global—it serves more than 150 different markets around the world, and you can experience the site and app in 20 different languages—it adjusts sizing recos based on your home country, too. So now shoppers the United States to Mexico and Canada to Singapore can shop with specific sizing charts.

Making self-expression affordable is important.

If you had a billion dollars, you could totally express yourself via fashion. (And if you do have a cool bil, hey—wanna be friends??) When you’re on a budget, though, it can sometimes take more creativity to take what’s inside your soul and wardrobe your body accordingly.

SHEIN’s aim is to make that way easier, and a big pillar of the business is letting all of us find the clothes that express whatever vibe we’re feeling today. Earlier this year, The Harris Poll conducted two studies on behalf of SHEIN among U.S. adults aged 18 or older that found that this kind of individuality really matters to its community. Among respondents that shop at SHEIN, eighty percent said they’re able to find “really unique” pieces; seventy-nine percent said “SHEIN’s variety allows them to find clothing that fit their style so perfectly that they want to wear them over and over again.”

Listening = caring.

I mean, duh. SHEIN’s test-and-learn model is the most operational way of really acting on whatever shoppers are liking rn: Your wish is SHEIN’s demand, and it drives the brand to create more of what people actually want. That feedback loop also shows up in the comments section and with the customer-service team.

And don’t think they don’t listen to secondhand fashion fans, either: The creation of its in-app, peer-to-peer resale platform, SHEIN Exchange, was directly influenced by what the people wanted. The platform allows customers to clean out their closets, swap clothes and styles, and build a community of fellow SHEINistas.

Partnerships aren’t only about fashion.

Clothes matter—but so do the designers creating them. That’s an important part of how SHEIN looks at collabs, and the mix of talent it works with has a thoughtfully curated a diverse selection of styles that echo its customer base.

More specifically, that’s why SHEIN created SHEIN X, a program where the X stands for its connection with designers. This program has given over 4,600 brands, artists and designers access to the company’s supply chain, material library, and global logistics—a triple threat for even the bigger fish, let alone any creator just trying to breathe life into an idea. Don’t forget about the SHEIN global audience, either—getting your creations in front of millions of potential shoppers is nothing to sneeze at. The program offers exclusive, limited-edition designer styles from these brands, artists, and designers you won’t find anywhere else—all at prices that make the essence of high fashion accessible to all.

Beyond the fashion, some of these collabs are giving back, too. Take the SHEIN X MONSE drop, where a donation was made to Dress for Success Greater New York City, helping women thrive in work and life. And the Anitta collab? It supported CUFA, a Brazilian youth program making a big difference for disadvantaged communities.

People who look good and feel good shop SHEIN!

Leah Melby Clinton is a writer, editor, and serious shopper who loves discovering new labels, detailing the best ways to build a wardrobe, and interviewing interesting people.