How The Frankie Shop Became The Fashion Insider-Beloved Brand

On the surface, The Frankie Shop best-sellers sound like a capsule closet 101 list: a blazer, T-shirt, jeans. But, as anyone who has ever shopped from the brand — which has stores in New York and Paris — knows, nothing about the offering is basic. The blazer is perfectly oversized, the tees are shoulder-padded, and the jeans have an adjustable waistband. It’s this attention to detail and cool factor that has made Gaëlle Drevet’s label a fashion-insider favorite since its launch nine years ago — and, as recently as last week, resulted in an exclusive The Frankie Shop x Moda Operandi collection. “When I started Frankie, I wanted to have modern, minimal fashion, what people would call Quiet Luxury now [laughs],” Drevet tells Refinery29. After a career in journalism, Drevet, who is French-American, opened the first store in Manhattan’s Lower East Side in 2015. She says she created the brand “as a personal quest,” because “what I wanted to wear was missing” from the market.