Bussiness
I spent a night at Azulik, the most famous hotel in Tulum. I wouldn’t go back.
“Reconnection” is a word that appears often on the website of Azulik, a luxury eco-resort nestled in the jungle of Tulum, Mexico.
It welcomes you to a “sanctuary for reconnection and wellness.” It promises spaces that were created for “reconnection and spiritual alignment.” And it instructs you to “reconnect with the wonderful ecosystems around you.”
Reconnection wasn’t what I found at Azulik’s famed sunset hour, where guests were glued to their phones as the sky changed from orange to gold. Nor was it at the resort’s beach club, where I spotted multiple camera tripods, or by my treehouse suite, where a security guard ensured no one got a free photo opportunity.
Azulik’s breathtaking scenery and treehouse suite made for some beautiful pictures, and my massage at the spa was heavenly. But from the hidden fees to the lackluster dining, I found a resort whose appeal mostly runs Instagram-deep.
Azulik didn’t respond to a request for comment.
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