Iconic fashion brand releases perfume for dogs

MILAN — Dolce & Gabbana have released a new perfume but with man’s best friend in mind.

Fefé, a new alcohol-free fragrance spray, is meant for dogs.

The creation of the perfume was inspired by Domenico Dolce’s unconditional love for his loyal dog Fefé.The alcohol-free scented mist for dogs blends fresh and delicate notes of Ylang Ylang, Musk, and Sandalwood.

“It’s a tender and embracing fragrance crafted for a playful beauty routine,” the iconic brand said about the perfume.

The brand’s advertisement online features a number of pups getting ready for their close-up during a photo shoot.

Dog owners can preorder the “Fefé” fragrance mist for 99 euros, which equates to $108.13, and receive it by Aug. 16.

The fragrance is housed in a sleek green lacquered glass bottle, adorned with a vibrant red metal cap and a 24-carat gold-plated paw.With the purchase of one Fefé fragrance, customers may receive an exclusive Dolce & Gabbana dog collar with tag.

Dolce & Gabbana recommends dog owners spray Fefé on their hands or a brush and then rub or brush their pup’s fur from the middle of the body toward the tail to “give them a moment of scented pampering,” according to the brand’s website.

The perfume can be applied directly to dogs’ bodies, but their nose and mouth should be avoided.

The Fefé mist is approved by veterinarians, safe pet cosmetics certified, safety tested and “enjoyed by dogs,” according to Dolce & Gabbana.