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ICYMI: Eileen Gu Lands In Sports Illustrated Swimsuit Issue

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ICYMI: Eileen Gu Lands In Sports Illustrated Swimsuit Issue

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Is there anything Miss Gu cannot do? Female freeskiing’s dominant force has once again taken her act off the slopes, landing a spot on the coveted Sports Illustrated Swimsuit Issue roster for 2025. Every year, the popular edition brings in top athletes and models, but this year it got a two-for-one when it snagged Gu, the 22-year-old gold medalist and fashion model. Seems like a no-brainer if there ever was one.

Jackson Hole Transforming Old Uniforms Into Wearable Swag.

I love a good upcycle project, especially when it involves retro ski gear. Jackson Hole Mountain Resort and ReFleece, a specialist in giving old gear new life, have teamed up to transform tired staff uniforms into sick swag. Bucket hats made from old ski school jackets? Yes, please. Tote bags constructed with branded puffy jackets? Sign me the eff up. Holiday season is around the corner, so hook a ski gossip columnist up. You know you wanna.

Too-early Alta Laps Are Looking Delicious.

The Daily Pow providing us with the stoke we need this week. Alta is almost in, and rock skis are almost out. Let’s do this.

Buy a Tahoe License Plate, Get a Free Lift Ticket.

Kind of a cool initiative coming out of the Tahoe region, or at least worth a second look. Powder for Plates is back another year, providing a free lift ticket to anyone who drops in on a Tahoe-themed license plate in California or Nevada. The lift ticket is valid at most of the Tahoe resorts. An initial plate sign-up fee of $50 and a $ 40-a-year renewal measures up pretty well against a $ 260-a-day lift ticket at Palisades at Tahoe. Just sayin’.

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